Instant Tea Manufacturing Business Idea
Overview of Instant Tea Industry
Our lifestyle has become hectic and barely leaves time for preparing conventional food and beverage. Tea is one of the most popular global beverages that is consumed in most countries. Today’s busy lifestyle does not leave enough room for enjoying a cup of your favorite beverage regularly. Instant tea allows you to make and enjoy tea on the go. It allows you to save time and resources while making your tea. Instant tea is helping to proliferate the tea drinking culture in traditional non-tea-drinking countries.
Key Drivers
Instant tea is becoming hugely popular among youth and people with a busy lifestyle. It offers more convenience than conventional tea. Instant tea comes packaged in portable sachets that can be carried anywhere. These sachets keep the instant tea premix protected from moisture and other external elements, keeping it fresher for longer. You can prepare a cup of your favorite beverage while on the go. It also takes much lesser time to prepare a cup of instant tea than regular tea. The hassle of disposing of the leftover tea is also not there with instant tea. Instant tea is a perfect alternative for people who are hard-pressed by their busy schedules. Instant tea has other health benefits like fat reduction, antioxidants, etc.
Manufacturers now offer different flavors and variants of instant tea that appeals to the youth. An increase in disposable income is another key driver that can boost the sales of instant tea across regions in the near future.
Future Scope and Demand
The instant tea market is segmented based on types and distribution channels. Based on the type, instant tea is categorized into either spray-dried or freeze-dried. In the spray dried, the tea extract is sprayed with a stream of hot air in a cylindrical tower. Freeze-drying involves the tea extract frozen below -40-degree Celsius, crushed into tea granules. The tea aroma is preserved better in the spray-dried method. Distribution channels involve both offline and online modes for selling instant tea.
The global instant tea market is likely to show robust growth. Changing eating habits and lifestyle coupled with increased disposable income. Being a convenience beverage, it has a distinct appeal for youth and people with a busy hectic lifestyle. Currently, Asia Pacific is the largest market for instant tea. Countries like India, China, Taiwan, Japan, etc. are major tea producers with a strong tea drinking culture. The per capita consumption of instant tea is likely to increase in the Asia Pacific region.
Europe is also emerging as a major instant tea market. Rising awareness, improved disposable incomes, and the ever-growing popularity of instant tea are the key drivers in European countries. North America is a mature market for instant tea and is expected to reach saturation. This region will depend on product development and innovation for driving sales and registering growth. Manufacturers are also offering instant tea premixes with no added sugar by adding natural sweeteners. This makes it healthier which is more lucrative for the youth and health-conscious consumers.
