PITAMBARI POWDER TYPE CLEANING POWDER

Coming as it does free; ash was commonly used across India to clean utensils and is seen as a superb degreaser with the added quality of being hygienic. The latter belief stems from the fact that ash is created by the process of burning, which in Hindu mythology is the ultimate cleanser. However, Indian consumer slowly started migrating from ash to powder, powder to bar and now bar to liquid. With increasing disposable incomes and the increase in double income households, the Indian FMCG sector has become extremely lucrative.

Utensil cleaners are sold in different formats and penetration for all these formats is also different Utensil cleaning market comprises of the products such as bar cleaner, powder cleaner, liquid cleaner and paste cleaner. The market has been dominating the overall household cleaning market since years with its wide range of products and flexibility in its prising that attracts huge consumer base. Bar enjoys highest penetration in the country and is the major contributor in the development of utensil cleaner category in India. The bar utensil cleaners have grown at a substantial rate with a CAGR of around 15% in the last couple of years.

On the other hand, penetration levels as well as per capita consumption of liquid and powder cleaners are considered in the premium category products in Indian market which has just started gaining consumer attention. The products are widely available in tier 1 and some of the tier 2 cities because of presence of such products mostly through modern retails. The increase urbanization and consumers potential to purchase such products is driving the market. The growing Indian population, particularly the middle class, presents an opportunity to makers of utensil cleaners to convert consumers to branded products and increase their daily consumption. Multinationals face intense competition from local vendors and counterfeit products.

CLEANING INSTRUCTION OF PITAMBARI POWDER

1. Use Copper Cleaning Powder (Pitambari) for best results. Completely Safe and gentle on hands. Pitambari can be used for cleaning steel, Copper & Brass utensils

2. Clean your Copper ware by hand and avoid dishwasher as the detergent can cause Oxidization leading to permanent damage.

3. Use a solution of equal quantities of vinegar or lemon juice and salt diluted with some water but don’t use it regularly.

4. Avoid scratchy cleaners like steel wool.

5. Any Extra water needs to be wiped off after usage, otherwise small sports may appear on copper and it will require cleaning after that

6. Copper utensils needs Care from time to time as copper has quality to Oxidize.

This is due to this Quality of copper, it dissolves in water and copper benefits can be taken.

PITAMBARI SHINING POWDER

Pitambari Shining Powder is introduced with a special cleaning agent that removes oiliness & the other stains easily thereby giving shine & gloss to metal surfaces. Its diamond edge cutting property ensures scratch free and faster cleaning effect. Also it is gentle on hands.

• Cleans, protects, preserves and restores the shine and luster to a variety of different surfaces.

• No more scrubbing, no mess, no waste – easy to apply.

• Gentle cleaner for tarnish removal without scratching.

• Contain kewda-Chandan fragrance for the pleasant application.

PROPERTIES OF PITAMBARI (METAL SHINING POWDER)

 Makes Copper and brass always shine brighter.

 No more scrubbing, no mess, no waste

 Easy to apply

 Detergent blend for complete cleaning and easy rinsing.

 Gentle cleaner for tarnish removal without scratching