The project report includes Present Market Position and Expected Future Demand, Market Size, Statistics, Trends, SWOT Analysis and Forecasts. Report provides a comprehensive analysis from industry covering detailed reporting and evaluates the position of the industry by providing insights to the SWOT analysis of the industry.
A toy is an item that is used in play, especially one designed for such use. Playing with toys can be an enjoyable means of training young children for life in society. Different materials like wood, clay, paper, and plastic are used to make toys. Many items are designed to serve as toys, but goods produced for other purposes can also be used. For instance, a small child may fold an ordinary piece of paper into an airplane shape and “fly it”. Newer forms of toys include interactive digital entertainment. Some toys are produced primarily as collectors’ items and are intended for display only.
The origin of toys is prehistoric; dolls representing infants, animals, and soldiers, as well as representations of tools used by adults are readily found at archaeological sites. The origin of the word “toy” is unknown, but it is believed that it was first used in the 14th century. Toys are mainly made for children. The oldest known doll toy is thought to be 4,000 years old.
Playing with toys is considered to be important when it comes to growing up and learning about the world around us. Younger children use toys to discover their identity, help their bodies grow strong, learn cause and effect, explore relationships, and practice skills they will need as adults. Adults on occasion use toys to form and strengthen social bonds, teach, help in therapy, and to remember and reinforce lessons from their youth.
The very word toy makes you remind of your childhood. The toys are categorized into many in India and the plastic toys have a market share of nearly 80% of the total toy industry in the country. Other types of toys available in the market are fabric toys, paper toys, and wooden toys, metal toys and DIY toys (containing arts and craft toys) that are manufactured mostly by the cottage industry. However, out of these the metal toys are considered to be sharp toys which are harmful for children and a hindrance in their safety, that is why these toys are known to be slowly loosing it’s popularity. Another popular category of toys seen today are educational toys and activity toys which help build the mind and body of the child, then there are soft toys, Electronic toys, battery operated toys and board games like chess and monopoly. There are different types of Electronic toys available in the market. Electronic toys with or remote, walkie talkie sets for kids, toy radios, musical toys, hand-held video games, video games used with T.V, Arcade entertainment products, educational toys etc are popular among Indian children. This report is about a remote controlled car toy. There are a number of Remote controlled Toys in the market. These, include Cars, trucks, playing machines and other equipments. There are differences in the mechanical assembly of these types of toys but the basic Electronic principle is the same. These types of toys have four main units i.e., Transmitter, Receiver, Motor and Power Source. The transmitter sends radio wave which is received by the receiver which is fitted with an antenna. These signals are used to activate the motor. The power source is typically a rechargeable battery pack, but sometimes it’s just normal batteries.
India’s urban population is the second largest in the word—larger than the combined urban populations of all countries except China, the US and Russia. India has more than 800 Indian toys and games manufacturers, suppliers and exporters, most of who hail from the unorganized sector. The Indian toy industry, fuelled by the vast domestic market, has now turned its attention to global markets and is fast gearing up to meet international standards and demands.
The Indian toy industry is driven by skilled workforce, diverse product range, growing innovation and creativity, and emphasis on technology-driven learning and education. It is set to grow at 25 per cent in the coming years and is beginning to export to a few developed nations around the world. The worldwide market for toys is huge and offers a plethora of potential for companies to pursue. But the interests of children, who are the primary consumers for toys, are changing faster than ever. Toy manufacturers have to create innovative toys to capture their interests.
Toys these days are popular not only among kids, but adults too have entered this field through the medium of sports and games. Many sports and games are played by adults at national and international levels representing their respective countries. Parents too prefer to play with their children in order to interact with the latter and thus engage in board games and other toys with them. The metros and category A towns account for most branded purchases and those that sell at higher price points. Largely, the rest of the market is highly price sensitive and items above ₹ 200 fall in the planned purchase category and not impulse buying. In category C and D towns, unbranded and lower-priced toys are sold at average price points of below₹ 100. However, the scene in India is changing very fast and there is enough scope for more number of players in the field.
The Indian middle class is prospering and even the 20% of the Indian population which is considered as the middle class constitute a huge market for any product/service. India’s urban population is the second largest in the world, greater than the combined urban populations of all countries except China, the US and Russia. India has over 800 Indian toys and games manufacturers, exporters and suppliers. Most of the Toy manufacturers in India are from the unorganized sector. Mattel Toys, Funskool & Lego are a few International players in the Indian toy industry. The Indian toy industry, fueled by the vast domestic market, has now turned its attention to global markets and is fast gearing up to meet international demands. The strong points of Indian toy industry are skilled workforce, diverse range, focus on innovation and creativity, and emphasis on learning and education. Indian manufacturers are catering to both large and small volume requirements and are exporting to few of the most developed nations. Indian toy industry set to grow at 25% in the coming years.
Worldwide, the market for toys is huge and offers immense potential for companies to pursue. But the interests of children, who are the primary consumers for toys, are changing faster than ever, toy manufacturers have to create innovative toys to capture their interests. Toys these days are popular not only with kids but adults have also entered this field through the medium of sports and games. Today many sports and games are played by the adults at national and international levels representing their country. Parents, now-a days also prefer to play with their child in order to interact well with the child So, they are seen to playing boards games and other toys with their children 5 The Indian market is slightly different from that of overseas, where toys are bought as a child’s development aid, i.e. they are considered to be equivalent to books. But in India the scene is slightly different. Unlike other developed economies amount of toys spent per child in India is very low. The metros and ‘A’ category town account for most of the branded purchase and sell even at higher price points. Largely the rest of the market is highly price sensitive and items above Rs.200 results in planned purchase and not in the impulse buying. In C and D category towns, unbranded and lower priced toys are sold at average price points below Rs.100. However, the scene in India is changing very fast and there is enough scope for more number of players in the field. The Indian toy industry today faces stiff competition from toy manufacturers in China or Chinese toys. Manufactures of toys in India have repeatedly been raising this issue with the Indian Government since it has become increasingly difficult to compete with China toy manufacturers. Chinese toys are available at a lower cost compared to Indian toys.
Major Types of Toys
A. Action Figures
B. Arts and Crafts
C. Battling Toys
D. Building and Construction
E. Collectible Trading Cards and Toys
F. Costume and Dress-Up
G. Dolls
H. Educational
I. Games & Puzzles
J. Infant Toys
K. Models
L. Musical Instruments and Toys
M. Outdoor Seasonal Toys
N. Plush
O. Preschool Toys
P. Sports Toys
Q. Vehicles – Powered
R. Vehicles- Non-Powered
S. Youth Electronics
T. Ride Ons – Battery operated remote controlled car and bikes comes under the category of ride Ons toys.
Non-Pedal Ride– Ons Includes seated ride-ons where there is no pedaling action for motion; instead, the ride-on is powered by the child (non-electrical). Includes wagons and balance bikes. Skates, scooters, and skateboards are included in Sports Toys.
Pedal Ride– Ons Includes tricycles and other ride-on toys in which the child uses pedals to set the ride in motion. Does not include children’s bicycles.
Powered Ride– Ons This category includes ride-ons that are powered by battery for movement. Ex- battery operated car and bikes for children’s ride.
The remote operated cars are battery operated and look stunning in perfection.
They are available in much beautiful design. This handy and very light weighted. They are cost effective in rates.
The radio controlled toys have four main parts:
Transmitter – The transmitter sends radio waves to the receiver.
Receiver – An antenna and circuit board inside the toy receives signals from the transmitter and activates motors inside the toy as commanded by the transmitter.
Motor(s) – The transmitter sends a control signal to the receiver using radio waves, which then drives a motor, causing a specific action to occur. The motor in a car may cause the wheels to turn wheels, steer the vehicle, operate propellers etc.
Power source, the power source is typically a rechargeable battery pack, but sometimes it’s just normal batteries.
