ROSE & LAVENDER CULTIVATION AND OIL PROCESSING DAMASK ROSE (ROSA DAMASCENAMILL)

Fragrances and Flavours (F&F) are significant constituents in food and cosmetics industry. They consist of varied ingredients including absolutes, oleoresins, isolates, attar, essential oils, aroma chemicals and special aroma ingredients. The developed countries have a mature flavor and fragrance market that forms an integral part of the home & personal care and food & beverages industries. Though India is at a nascent stage when it comes to penetration of flavor and fragrance finished products, the F&F ingredient manufacturing market in India is quite mature. However, increasing disposable income of the Indian masses and rural penetration of FMCG and F&B power houses, two consumption driven sectors, are providing the much needed boost to flavor.

The global perfume market was valued around USD 39 billion in 2018, which is projected to touch about USD 48 billion by 2024, growing at a CAGR of 3.6%. The rapid shift in the lifestyle choices amongst the young generation has led to a steep increase in the demand for this industry. In addition to the changing lifestyle, increase in disposable income and rapid urbanization has created a high demand for the perfume Industry. Furthermore, several manufacturers offer high-quality products at affordable prices, in order to target the urban market, which has catalyzed the growth of the perfume industry across the globe. International players have taken several steps towards product packaging, by initiating fragrances in rollerballs and distinct bottle sprays.

There exits an array of categories in the perfume market, out of which, female fragrances is ahead of all the other categories internationally and accounts for majority of the market share. Under the distribution channel, the market has further been segmented into departmental stores, online stores and supermarkets, to name a few. At present, the specialty stores hold the largest share. One of the most important factors is that the capital investment that is required for setting up a perfume manufacturing plant is relatively low, for any given new entrant. Furthermore, other significant factors that spur the demand for this segment are the rapid growth in urbanization, the population as well as advertising, which is an essential component.

E-Commerce, in particular, has rapidly expanded at the global level and still holds an immense growth potential, especially in developing regions. This is one of the most crucial tools that the cluster can utilize to expand the business in the international market. Global perfume & fragrance manufacturers have found opportunities in India accruing to an estimated hike in demand of perfume & fragrance products, especially cosmetics and toiletries. Globally, countries like Brazil, United States, France, Germany and Russia are the forefront players of the perfume industry. At present, Brazil holds the majority of the global market share.

The fragrance & flavor market in India is dominated by 4 global players that control more than 2/3rd market with remaining being occupied by around 1000 local Indian players. The growing demand in the Indian market and increasing acceptance of Indian F&F ingredients has further helped in making India a gateway to the South East Asian fragrance & flavor market. The key stakeholders that make up the flavor and fragrance value chain are; raw material suppliers, base ingredient manufacturers, blenders, and end consumer industries.