Mineral water is quite a demandable consumable product and well accepted in India and almost in all countries. The demand of the product is growing gradually and fluently sold in almost all offices, shops, picnic spots and entertainment establishments.
Mineral water is water from a mineral spring that contains various minerals, such as salts and sulfur compounds. Mineral water may be effervescent or “sparkling” due to contained gases.
Traditionally, mineral waters were used or consumed at their spring sources, often referred to as “taking the waters” or “taking the cure,” at places such as spas, baths, or wells. The term spa was used for a place where the water was consumed and bathed in; bath where the water was used primarily for bathing, therapeutics, or recreation; and well where the water was to be consumed.
Today, it is far more common for mineral water to be bottled at the source for distributed consumption. Travelling to the mineral water site for direct access to the water is now uncommon, and in many cases not possible because of exclusive commercial ownership rights. There are more than 4,000 brands of mineral water commercially available worldwide.
“Mineral water is any natural water that contains at least 250 parts per million of total dissolved solids (TDS). It must be verified through a lab test whereby a litre of water, evaporated at 180 degrees C, should leave a residue of minerals and salts. Up to 249 mg/liter it is classified as ‘Spring Water’.
From 250 to 500 mg/liter, it is considered ‘Low Mineral Content’ or Light Mineral Water and, Above 500 mg/liter, normal or High Mineral Content.
This mineral water must be from a geologically and physically protected underground water source. It can either be flat or sparkling. No minerals may be added to this water”
However, in other countries, these standards may vary and the term “mineral water” can be water with a lower TDS.
Top Mineral Water Brands In India
Top Brands of Mineral Water in India:
Bisleri: It becomes the synonym of mineral water in India. This is market leader and most trusted brand in this category. It enjoys the highest commitment and loyalty in market.
Himalayan (Product of Tata Global Beverages): Himalayan – redefining the mineral water category in India .Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique taste acquired over 20 years of percolation, as it makes its way to the underground aquifer located in the Shivalik range of the Himalayas. The appeal of the brand lies in its high quality natural water and premium imagery.
Kinley (Product of Coca Cola): Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be.
Aquafina (Product of Pepsico India): Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect taste. Bottled across India in 19 plants, Aquafina is available across more than half a million outlets. Catering to diverse consumer needs and occasions, it is available in various pack sizes like 300ml, 500ml, 1 ltr and 2 ltr bottles and in bulk water jars of 25 ltrs.
Bailey’s (Product of Parle-Agro): It is the first water brand to be issued an ISI certification. The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. Considering the fact that the water segment is growing at a staggering rate of 40%, the future is clearly Bailley. Bailley is available in 200ml, 300ml, 500ml, 1 ltr. & 2 ltr. PET and 5 ltr., 20 ltr., & 25 ltr. Jars
Tata Water plus (A Product of Tata Global Beverages): Tata Water Plus – the only water of its kind in India – is redefining the water category. It is nutritionally rich and goes beyond quenching thirst to promoting everyday good health. It looks and tastes like normal water but with the added goodness of nutrients that are bio-available. This means that these nutritional inputs are in a form that can be easily absorbed by the body.
The today’s market has grown to more than fourteen billion rupees. The organized sector branded mineral water has only Five billion rupees of market share. The rest is accounted for by the unorganized sector, which is dominated by small regional players. The market is still growing at a rate greater than eighty percent per annum.
The Parle’s Bisleri is the market leader with a share of more than forty five percentage in the branded segment. The Coca‐Cola’s Kinley comes a close second with market share of 15%. Other major players in the market are Tata‐Himalayan, Dazzel, and Pepsi’s Aquafina, Parle’s agro Bailey, Foster and Dazzel etc.
Sensing the opportunity that this segment holds, Multinational Companies bega n to draw up plans to enter the market. Today the market is proving to be another battlefield for an ongoing battle between the Local Product and Multinational Company products.
The market size of the Indian bottled water industry is expected to reach $2,442 million by 2017, at a compound annual growth rate of 22%. The Indian water purifier industry saw a remarkable rise in market size from 2009 to 2010, increasing by almost 50%. The industry stood at $640 million in 2012; it is expected to reach $806 million in 2013. With the population crossing the red mark of 1.2 billion and only 20% of people having access to safe drinking water, the water purifier industry has potential to grow in the coming years.
Bottled water top players in India
The market leader is Bisleri International, which boasts a 40 per cent share. It is followed by Coca- Coca’s Kinley (around 25 per cent) and PepsiCo’s Aquafina (around 10 per cent). The top players in bottled water industry in India are the major international giants like Coca cola, Pepsi, Nestle and noticeable presence of national players like Mount Everest, Manikchand, Kingfisher, Mohan Meakins, SKN Breweries , Indian Railways so on. With increasing competition, this sector will register a robust growth in 2010, predict industry analysts.
Over and all, There is still demand and supply gap as having great opportunities for new entrepreneurs to enter into the Bottled water/Mineral water/Packaged Drinking water unit. EIRI a renowned name in consultancy from over 39 years have just now prepared the project feasibility report on Mineral water PROCESSING UNIT with the capacity of 3000 litres per hour, machinery cost: rs. 56 lacs, land area 1500 sq. mtr (cost of land and building rs. 1.72 cr), total capital invetment including fixed and working capital Rs. 307 lacs, rate of return: 38%, For project report, please do contact +91 9811437895, firstname.lastname@example.org, www.eiriindia.org