SUGARCANE JUICE OUTLET

Sugarcane is the most important member of the plant kingdom with a metabolism leading to the accumulation of sucrose. It is transported as glucose and fructose within the growing plant. The crop provides the cheapest of energy-giving food.

The sugarcane belongs to the grass family. It is a perennial plant which grows from 2.5 to 4.25 meters. With sufficient care, it grows upto 7.5 meters. The diameter of steins varies from 2.5 to 8 cm. It has several joints after every few centimeters.

The names sugar and sugarcane have been derived from the Sanskrit word, Sharkara. Sugarcane is indigenous to India. It was cultivated here from the Vedic period and it is mentioned in some places in the ancient scriptures. Alexander the Great and his soldiers carried sugarcane from India to the west by about 325 BC. Sugarcane is now grown all over the world. India stands first in sugarcane cultivation, followed by Brazil, Cuba, China, Mexico, Pakistan, the U.S.A., South Africa and Columbia.

The juice is extracted from the cane by pressing it through iron rollers. It is nutritious and refreshing. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins.

Originally, sugarcane was grown solely for chewing in the pacific and South Eastern Asia, a custom which has now spread throughout most of the tropics. The juice can also be used for Drinking or sweetening. In hot summer days, it forms a soothing drink. A little lime juice may be mixed in the juice to improve its flavor.

Food Value Minerals and Vitamins
Moisture 90.2% Calcium 10 mg
Protein 0.1% Phosphorus 10 mg
Fat 0.2% Iron 1.1 mg
Minerals 0.4%
Carbohydrates 9.1%
100%
Calorific Value – 39

Review of Competition

Competition in the area of soft drink industry can be differentiated through test and flavors. The main categories of tests and flavors in the existing soft drink market and the existing competitors.

Competitor Cola Orange Ripe Mango Lemon Soda Others
Coca-Cola √ √ √
Pepsi √ √ √ √ √
Pran √ √ √ √
R C Cola √ √ √ √
Virgin √ √ √ √ √
Aarong √ √